Google updates privacy policy: data shared from Gmail and Photos with AI Search can now be used for targeted ads
Google updated its privacy policy to clarify that when a user allows personalized AI features, such as AI-powered Search or Gemini Apps, to access data from other Google services they use, like Gmail, Drive or Photos, that activity can now also be used to serve more targeted ads. The change applies to service connections that users themselves choose to enable, not automatic access without consent, but it shifts the line between data used to make an AI tool work and data that feeds the company's advertising model. For any business or professional who connects a personal or company Google account to AI features, the case is a reminder that enabling a convenient connection between services can have secondary consequences for how your own data gets used, beyond the original purpose of that connection.
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